Why does the STEAM education segment of this market have so much potential?
Public schools haven’t changed much over the past century. These schools were established when the future career landscape for students was similar to that of their parents. Schools were simply not designed to nimbly adapt to help prepare their students to deal with a world of increasingly fast technological change. If you consider that the majority of careers in 2030 don't even exist yet, how confident are you that the school system will adequately prepare our children for these jobs? There is a market gap here waiting to be exploited.
There are many franchise brands in the childhood education market. Most tutoring center brands provide support for all school subjects and all school ages. In recent years though, there has been a trend towards verticalization. Mathnasium was founded in 2002 with a focus only on math and now has more than 1000 locations across North America. Code Ninjas, focusing on game-based coding, was founded in 2016 and has already sold more than 600 territories. We built Steamoji to be the next brand that follows this specialization trend, with a focus on STEAM education.
Steamoji is the first-to-market in this emerging category that is about to experience massive growth.